Product design & development
Project Scope
To outperform the air freshener competitive products by human centric product features that adds value to the car user’s interior surroundings.
Project Journey & Solution
– Competitive study and brainstorming with the stakeholders to define product goals.
– Developed various conceptual sketches and evaluate them based on set of selection criteria.
– Detailed the selected concept for its uniform compatibility between function, form, material & production.
– Extensively verified the product design & processes critically for manufacturing, assembling, cost & environment perspectives.
– Updated the required improvements according to the post assessment of product launch.
Benefits to Customers
– Unique product aesthetics and packaging feel within the set limit bars of cost & other business constraints
– Improved the business competitiveness without risking the dedicated resources in the project of product design & development
